Senior Media Manager

Senior Media Manager

What You Will Do:
1. Lead the whole year media strategy as well as budget allocation based
on business plan, make sure the media investment supports the brand
building and business goals.
2. Lead the planning and implementation of the media strategy and media
plan for all product projects and conduct the evaluation of the effect to
ensure the maximized ROI.
3. Formulate guiding and achievable media strategies as well as detailed
guidebook to lead the country media work, project by project.
4. Establish a media workflow and KPI management between the region
and the country to guide the continuous improvement of media work
under effective methodology.
5. Media agency management, establish a unified media management
system, and improve the overall media procurement cost-effectiveness
and efficiency.

Who You Are:
1. More than five years of media working experience, relevant experience in
the consumer electronics industry and the fast-moving goods industry is
preferred.
2. Must have ATL related experience, such as TV /OOH.
3. Excellent capabilities of strategic thinking, insight into trends and
discovering opportunities.
4. Excellent capabilities of resource planning, evaluation, and business
negotiation.
5. Excellent capabilities of communication, English can be used as a
working language [Great English is must]

Based:
The role is based in Mexico City, Mexico